Daves Success With the Wendys Restaurant Case Study - 2

Daves Success With the Wendys Restaurant - Case Study Example Dave afterward opened his own restaurant and called it Wendy’s restaurant and started selling the food that he loves-fresh hamburgers, inspite of being advised that the market was saturated. This is a true spirit of an entrepreneur; an individual who sees an opportunity where there is none and creates something completely new and different from what everyone is offering. In addition, Dave Thomas comes up with fresh ideas and starts a strategy that is different from other businesses by providing fresh and quality food. Earlier on, he had worked at KFC selling fried chicken, but then he saw an opportunity in the market for selling fresh hamburgers. This is also something that he loved and entrepreneurs usually should start something that they love. All Dave’s ideas are successful which proves that he has the makings of a great entrepreneur.  Dave’s success with the first Wendy’s restaurant came from the fact that he offered something completely new, appeal ing and different from what others were doing –Dave offered quality and freshness and allowed customers to make orders for what they wanted. Dave was able to differentiate his product offering by selling made-to-order hamburgers, chili, French fries, (real) milkshakes and soft drinks. For an entrepreneur to succeed in any business s/he must cut a market niche for himself/herself and offer customers unique and quality products/services not available anywhere else. This unique competitive advantage became a game changer in the industry and by the sixth week, Dave had broken even. Dave simply implies that for a business to be successful it has to satisfy the needs of its customers by offering what the customer wants; in other words, providing value as well as satisfying the customer. He also implies that the business owner should aim at achieving his key objectives/reasons for starting the business.